Glaxo Says, ‘Lights, Camera, Action!’

Doctors do it. Patients do it. Now GlaxoSmithKline is jumping into the self-publishing video game on YouTube.
The company says it’s a way to talk more directly to the public. Glaxo, as were first learned from Pharmalot, posted a couple of corporate videos on YouTube earlier this month. In a previous foray on YouTube, Glaxo had [...]