Monday, July 28, 2008

Chantix Versus NicoDerm: Marketing Meets Science

Pfizer’s smoking-cessation drug Chantix edged out GlaxoSmithKline’s nicotine patch NicoDerm CQ in a study published today. The study was funded by Pfizer, and it’s a bit of good news for a drug that’s seen U.S. sales fall sharply amid concerns about the drug’s side effects.
Oddly enough, we wouldn’t have heard about the study (it’s published [...]

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