Thursday, May 29, 2008

Pfizer Counterattacks on Smoking-Cessation Drug Chantix

A week after Pfizer’s smoking-cessation drug Chantix got knocked around for side effects, the company is coming back with a PR blitz backing the drug.
Full-page ads in five major newspapers lay out Pfizer’s take on the drug’s upside — “There are few things that provide greater health benefits than quitting smoking” — and include fairly [...]

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