Wyeth Goes for Bargain Price on Replacement for Effexor

After Wyeth’s Pristiq long, rocky road to approval, the company’s trying to smooth the antidepressant’s path to doctors’ prescription pads with a cut-rate price. Wyeth Headquarters (Mike Derer/Associated Press) The company said during its earnings call this morning that it will price the antidepressant at a 20% discount to its older blockbuster antidepressant, Effexor XR. Pristiq is [...]